Yardley Wealth Management Cookies Policy

Last updated: April 29, 2026

Yardley Wealth Management (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website, yardleywealth.com and yardleywealth.net (collectively, the “Service”). By continuing to use the Service, you acknowledge our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work efficiently, remember your preferences, and provide reporting information to site owners.

First-party cookies are set directly by Yardley Wealth Management.
Third-party cookies are set by external services we use, such as analytics and advertising platforms.
Session cookies exist only while your browser is open and are deleted when you close it.
Persistent cookies remain on your device until they expire or you delete them.

2. How We Use Cookies

2.1 Essential / Strictly Necessary Cookies

These cookies are required for the website to function and cannot be turned off. They are used to authenticate users, maintain secure sessions, prevent fraud, and remember your security settings.

2.2 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences across visits.

2.3 Analytics and Performance Cookies

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time spent on pages, and how users navigate the site. This data is aggregated and used solely to improve our website’s performance.

Cookies used by Google Analytics include:

_ga — distinguishes unique users (expires after 2 years)
_ga_XXXXXXXX — maintains session state (expires after 2 years)

You can opt out of Google Analytics tracking at any time by visiting: https://tools.google.com/dlpage/gaoptout

2.4 Marketing and Advertising Cookies

We use the Meta Pixel (formerly Facebook Pixel) on our website. This tool helps us measure the effectiveness of our content and understand how visitors interact with our pages. The Meta Pixel may set cookies on your device that allow Meta to recognize your browser across websites.

Cookies used by Meta Pixel include:

_fbp — identifies browsers for advertising purposes (expires after 3 months)
_fbc — stores click identifiers (expires after 3 months)

You can manage your Meta ad preferences at: https://www.facebook.com/adpreferences

3. Your Rights and Choices

3.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You may accept or decline non-essential cookies at that time. You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.

3.2 California Residents — CCPA Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know — You have the right to know what personal information we collect, use, and share.
Right to Delete — You have the right to request deletion of your personal information.
Right to Opt Out — You have the right to opt out of the sale or sharing of your personal information with third parties, including through tracking technologies such as Google Analytics and Meta Pixel.

To exercise your right to opt out, click the link below or contact us directly:

Do Not Sell or Share My Personal Information

We do not sell your personal information for monetary compensation. However, the use of third-party tracking technologies such as Google Analytics and Meta Pixel may constitute “sharing” under California law, and we provide this opt-out accordingly.

3.3 Browser Settings

You can also control cookies through your browser settings:

Please note that blocking cookies may affect the functionality of our website.

4. Third-Party Services

We use the following third-party services that may set cookies on your device:

Service	Purpose	Provider Privacy Policy
Google Analytics	Website analytics	privacy.google.com
Meta Pixel	Marketing analytics	facebook.com/privacy

We do not control these third-party cookies. Please refer to each provider’s privacy policy for more information.

5. Updates to This Policy

We may update this Cookies Policy periodically to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

6. Contact Us

If you have questions about our use of cookies or this policy, please contact us:

Yardley Wealth Management Email: connect@yardleywealth.net Website: www.yardleywealth.net